In light of the news that an insane amount of food is wasted every year (over 300 tons), the European Union decided to make 2014 “The Year Against Food Waste“. In response, Intermarche, France’s 3rd largest food chain, has arranged to obtain farmers’ “uglies” — the fruits and vegetables that usually get thrown away — and give them a second chance.
These uglies now have their own aisle and are offered at a 30% discount. To overcome initial skepticism Intermarche created a line of soups and juices to help convince their customers that these misshapen foods would still taste as good.
Intermarche’s “Inglorious Fruits and Vegetables” campaign has been a smashing success. An average of 1.2 tons of ugly produce was sold in the first two days per store. Supermarket traffic overall increased by 24%.
Here’s a short, charming video about this “glorious fight against food waste“.
What do you think?
Would you buy “uglies” if they were available?
Since this works in France, where people are known for being particular about food quality, do you think it could work here in the US as well?
ABOUT THE AUTHOR:
Deane Alban holds a bachelor’s degree in biology and has taught and written on a wide variety of natural health topics for over 20 years. She teaches the best ways to stay mentally sharp for life at her website BeBrainFit.com. Brain fog, “senior moments”, and fuzzy thinking are signs your brain is not working as well as it should. Discover how to nourish your brain and optimize your brainpower — sign up for her email series 21 Days to a Brighter Brain here.