Sugar is not sweet


Heart disease is the leading cause of death in the United States.

It kills over 600,000 Americans every year, and is responsible for a mind blowing 1 out of every 4 deaths in the U.S. So it’s no surprise that scientists have been focused on finding ways to lower our risk of heart disease for decades.

Originally, they thought dietary fat was to blame. This led to the rise of the low-fat movement, starting in the 60s. But, as we know now, fat is NOT public enemy #1 when it comes to heart disease.


There was a paper published in the Journal of American Medicine Association that made waves in the research community.

The paper revealed that the decades old sugar industry conspired to put the blame elsewhere.

What’s even worse is that the scientists from Harvard have been implicated in this industry-funded conspiracy to increase American sugar consumption.

Here’s how it went down:

Back in 1954, a man named Henry Hass, president of the Sugar Research Foundation (SRF), gave a speech to industry “hookers”.

In it, he painted a picture of an inspiring new business opportunity.

If American consumers could be persuaded to see dietary fat as a health risk, he told them, many would cut it out altogether, and then they’d have to replace it with something else — sugar.

He figured that America’s sugar consumption could shoot up by as much as one third.

But, by the early 1960s, the demise of sugar on our health was becoming clearer and clearer. It was seen as “a less desirable dietary source of calories than other carbohydrates,” according to John Hickson, a VP with the SRF.

So they decided to fund their own studies to “refute” these claims.

At the time, the SRF had a little-known connection to Harvard:

The chairman of Harvard’s Public Health Nutrition Department was also a member of SRF’s board. Through him, the SRF paid for a “literature review” project, to the tune of about $50,000.

The purpose of a literature review project is to identify broader trends within a field of study.

In funding their own literature review, the SRF hand-picked a bunch of articles and expected researchers from Harvard to critique them.

And they got their wish.

The review paper, which was published in 1967, applied a clear double-standard to the articles it covered.

The authors heavily downplayed research showing sugar increased the risk of heart disease — often claiming investigator incompetence or a flaw in the study’s methodology — only to ignore these same things in studies showing an association between fat and heart disease.

Some examples:

  • One study where rats were given a low-fat, high-sugar diet was rejected from the review because “such diets are rarely consumed by man.”
  • Another study that found health benefits from eating less sugar and more vegetables was dismissed because a dietary change like that was “not feasible.”

In the end, the study concluded that eating a low-fat diet was “no doubt” the best way to reduce the risk of heart disease.

But that wasn’t even the study’s biggest flaw. The biggest flaw was the fact that the paper did NOT disclose it was funded by the sugar industry, and it was a mind-blowing conflict of interest that remained hidden for decades.

Despite the fact that Big Sugar did what it could to conceal the long-term health impacts of sugar consumption, the bottom line is we now know the truth.

According to Healthline, added sugars accounts for up to 17% of the total calorie intake of adults in the US and research has shown this eating much sugar can lead to:

  • Weight gain
  • Acne
  • Skin aging
  • Low energy
  • Fatty liver disease
  • And cognitive decline

Not to mention it can also increase your risk of heart disease, kidney disease, and cancer.

In other words, our addiction to sugar is making us fat, sick, and putting a crushing burden on our broken healthcare system.

So, what’s the easiest way to reduce your sugar intake? First and foremost, cut out sugary drinks like soda and added sugar fruit juice. First of all, they are virtually all pasteurized, which basically kills all the nutrients.

Then, a cup of fruit juice contains around 23 grams of sugar (6 teaspoons), while a can of soda has at least 39 – 64  grams of sugar, depending on the brand and the size. Bear in mind that every 4 grams of sugar equals 1 teaspoon of sugar.

I can only relate to what I consume. I try to make a smoothie every morning using organic frozen strawberries, blueberries, mangos and cherries, which I get from Costco. I then add a scoop of Orgain Creamy Chocolate Fudge protein powder and use So Delicious Original Vanilla Coconut Milk. If I want fresh juice I will make carrot, apple, beet and ginger juice from my juicer. I learned a long time ago not to trust bottled juices unless they were made fresh, put in a bottle and sold from the store that made them.

It’s about time we got our health on line.



Hesh Goldstein
When I was a kid, if I were told that I'd be writing a book about diet and nutrition when I was older, let alone having been doing a health related radio show for over 36 years, I would've thought that whoever told me that was out of their mind. Living in Newark, New Jersey, my parents and I consumed anything and everything that had a face or a mother except for dead, rotting, pig bodies, although we did eat bacon (as if all the other decomposing flesh bodies were somehow miraculously clean). Going through high school and college it was no different. In fact, my dietary change did not come until I was in my 30's.

Just to put things in perspective, after I graduated from Weequahic High School and before going to Seton Hall University, I had a part-time job working for a butcher. I was the delivery guy and occasionally had to go to the slaughterhouse to pick up products for the store. Needless to say, I had no consciousness nor awareness, as change never came then despite the horrors I witnessed on an almost daily basis.

After graduating with a degree in accounting from Seton Hall, I eventually got married and moved to a town called Livingston. Livingston was basically a yuppie community where everyone was judged by the neighborhood they lived in and their income. To say it was a "plastic" community would be an understatement.

Livingston and the shallowness finally got to me. I told my wife I was fed up and wanted to move. She made it clear she had to be near her friends and New York City. I finally got my act together and split for Colorado.

I was living with a lady in Aspen at the end of 1974, when one day she said, " let's become vegetarians". I have no idea what possessed me to say it, but I said, "okay"! At that point I went to the freezer and took out about $100 worth of frozen, dead body parts and gave them to a welfare mother who lived behind us. Well, everything was great for about a week or so, and then the chick split with another guy.

So here I was, a vegetarian for a couple weeks, not really knowing what to do, how to cook, or basically how to prepare anything. For about a month, I was getting by on carrot sticks, celery sticks, and yogurt. Fortunately, when I went vegan in 1990, it was a simple and natural progression. Anyway, as I walked around Aspen town, I noticed a little vegetarian restaurant called, "The Little Kitchen".

Let me back up just a little bit. It was April of 1975, the snow was melting and the runoff of Ajax Mountain filled the streets full of knee-deep mud. Now, Aspen was great to ski in, but was a bummer to walk in when the snow was melting.

I was ready to call it quits and I needed a warmer place. I'll elaborate on that in a minute.

But right now, back to "The Little Kitchen". Knowing that I was going to leave Aspen and basically a new vegetarian, I needed help. So, I cruised into the restaurant and told them my plight and asked them if they would teach me how to cook. I told them in return I would wash dishes and empty their trash. They then asked me what I did for a living and I told them I was an accountant.

The owner said to me, "Let's make a deal. You do our tax return and we'll feed you as well". So for the next couple of weeks I was doing their tax return, washing their dishes, emptying the trash, and learning as much as I could.

But, like I said, the mud was getting to me. So I picked up a travel book written by a guy named Foder. The name of the book was, "Hawaii". Looking through the book I noticed that in Lahaina, on Maui, there was a little vegetarian restaurant called," Mr. Natural's". I decided right then and there that I would go to Lahaina and work at "Mr. Natural's." To make a long story short, that's exactly what happened.

So, I'm working at "Mr. Natural's" and learning everything I can about my new dietary lifestyle - it was great. Every afternoon we would close for lunch at about 1 PM and go to the Sheraton Hotel in Ka'anapali and play volleyball, while somebody stayed behind to prepare dinner.

Since I was the new guy, and didn't really know how to cook, I never thought that I would be asked to stay behind to cook dinner. Well, one afternoon, that's exactly what happened; it was my turn. That posed a problem for me because I was at the point where I finally knew how to boil water.

I was desperate, clueless and basically up the creek without a paddle. Fortunately, there was a friend of mine sitting in the gazebo at the restaurant and I asked him if he knew how to cook. He said the only thing he knew how to cook was enchiladas. He said that his enchiladas were bean-less and dairy-less. I told him that I had no idea what an enchilada was or what he was talking about, but I needed him to show me because it was my turn to do the evening meal.

Well, the guys came back from playing volleyball and I'm asked what was for dinner. I told them enchiladas; the owner wasn't thrilled. I told him that mine were bean-less and dairy-less. When he tried the enchilada he said it was incredible. Being the humble guy that I was, I smiled and said, "You expected anything less"? It apparently was so good that it was the only item on the menu that we served twice a week. In fact, after about a week, we were selling five dozen every night we had them on the menu and people would walk around Lahaina broadcasting, 'enchilada's at "Natural's" tonight'. I never had to cook anything else.

A year later the restaurant closed, and somehow I gravitated to a little health food store in Wailuku. I never told anyone I was an accountant and basically relegated myself to being the truck driver. The guys who were running the health food store had friends in similar businesses and farms on many of the islands. I told them that if they could organize and form one company they could probably lock in the State. That's when they found out I was an accountant and "Down to Earth" was born. "Down to Earth" became the largest natural food store chain in the islands, and I was their Chief Financial Officer and co-manager of their biggest store for 13 years.

In 1981, I started to do a weekly radio show to try and expose people to a vegetarian diet and get them away from killing innocent creatures. I still do that show today. I pay for my own airtime and have no sponsors to not compromise my honesty. One bit of a hassle was the fact that I was forced to get a Masters Degree in Nutrition to shut up all the MD's that would call in asking for my credentials.

My doing this radio show enabled me, through endless research, to see the corruption that existed within the big food industries, the big pharmaceutical companies, the biotech industries and the government agencies. This information, unconscionable as it is, enabled me to realize how broken our health system is. This will be covered more in depth in the Introduction and throughout the book and when you finish the book you will see this clearly and it will hopefully inspire you to make changes.

I left Down to Earth in 1989, got nationally certified as a sports injury massage therapist and started traveling the world with a bunch of guys that were making a martial arts movie. After doing that for about four years I finally made it back to Honolulu and got a job as a massage therapist at the Honolulu Club, one of Hawaii's premier fitness clubs. It was there I met the love of my life who I have been with since 1998. She made me an offer I couldn't refuse. She said," If you want to be with me you've got to stop working on naked women". So, I went back into accounting and was the Chief Financial Officer of a large construction company for many years.

Going back to my Newark days when I was an infant, I had no idea what a "chicken" or "egg" or "fish" or "pig" or "cow" was. My dietary blueprint was thrust upon me by my parents as theirs was thrust upon them by their parents. It was by the grace of God that I was able to put things in their proper perspective and improve my health and elevate my consciousness.

The road that I started walking down in 1975 has finally led me to the point of writing my book, “A Sane Diet For An Insane World”. Hopefully, the information contained herein will be enlightening, motivating, and inspiring to encourage you to make different choices. Doing what we do out of conditioning is not always the best course to follow. I am hoping that by the grace of the many friends and personalities I have encountered along my path, you will have a better perspective of what road is the best road for you to travel on, not only for your health but your consciousness as well.

Last but not least: after being vaccinated as a kid I developed asthma, which plagued me all of my life. In 2007 I got exposed to the organic sulfur crystals, which got rid of my asthma in 3 days and has not come back in over 10 years. That, being the tip of the iceberg, has helped people reverse stage 4 cancers, autism, joint pain, blood pressure problems, migraine headaches, erectile dysfunction, gingivitis, and more. Also, because of the detoxification effects by the release of oxygen that permeates and heals all the cells in the body, it removes parasites, radiation, fluoride, free radicals, and all the other crap that is thrust upon us in the environment by Big Business.

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