The Hedonization of America


Before we can get into how the hippie movement turned America and the rest of the world into hedonists, we have to first take a look at the “hippie” culture.

The hippie movement began in America in the mid-60s, though its roots go back several years earlier. Within four or five years the movement had spread to all of Europe, the Scandinavian countries, Australia, New Zealand, Southeast Asia, Japan, the Philippines, Africa and South America.

This movement was a unique cultural phenomenon and had far-reaching influence and impact not only on American society, but also in practically the entire world.

Understanding the attraction that the hippie movement had to a way of life that was so foreign to the one that they were raised in is not rocket science.

You’ve got to appreciate the social and economic climate of mid-60s America. One critical factor was that most of us had already experienced the American dream, were a bit frustrated by it and wanted something more out of life.

Our fathers and their fathers worked and slaved to improve their quality of life. They wanted nice houses, new cars, and other modern conveniences, which they originally didn’t have. This provided a great incentive for them.

So they worked very hard and struggled to get what they wanted, always thinking they would be happy when they got it.

By the time I was in my late 20s and early 30s I had already experienced these things and still wasn’t happy.

I had a nice house with white picket fence and a lovely wife, wore nice clothes, had money in my pocket, owned a nice car, and had a nice stereo, a big TV and two little “rug rats”. Despite living the “American dream”, I was miserable.

Not only was I miserable on one hand, while experiencing material happiness, but also on the other hand there was this gnawing feeling inside telling me “this was not enough, I needed something more”.

Besides the fact that I wasn’t completely satisfied with my material prosperity, there were other social factors that made me question whether the picture of life that my parents and teachers painted for me was really that good.

There was the Vietnam War, for example, which was, in my opinion, a senseless conflict that I could not understand. Young people were being drafted right left, but for what?

Our parents were raised under different circumstances and most of them had unflinching faith in America and anything America did. But, somehow, I couldn’t accept this and couldn’t blindly commit myself to a cause I felt was wrong.

Also new was the racial prejudice issue – the oppression of blacks, Chicanos, and other minorities – not just in the South, but also in every major city in America. Because of material prosperity we had time to look at things going on around us, and we didn’t like a lot of what we could see.

In the beginning, there were young people who rejected the values of society and who dropped out of the rat race to try to live a more carefree existence. They left the comfort of their homes and families, left the luxuries, etc., and moved to the country or to the older, lower rent sections of the cities.

Hippies stood out like a sore thumb. They had long hair and wore outrageous clothing. The rejection of the clean-cut American image was symbolic of rejecting society and what it stood for. It was the same thing with paka (crazy) lolo (weed) and LSD. You have to understand that smoking dope every day and taking lots of acid wasn’t just a protest, it was the purpose. That being, trying to understand ourselves and see where we fit into a society we felt alienated from.

As I look back on it and reflect while writing this, the idealism of the early hippie movement was fairly superficial. In many cases that led to both escapism and hedonism. That’s a bit of a generalization because there actually were a lot of sincere people who were not trying to just escape, but who are actually very responsible and who worked very hard to try to make things better.

There were a lot of humanitarian minded young people working for the civil rights movement and trying to end the war. Their mutual desire to help others made them feel a strong sense of brotherhood among themselves. Of course, they used to get stoned together regularly, and this took on an almost ritualistic meaning because that activity helped reinforce their common bond. It came to be symbolic in the minds of the idealistic hippies of a concerned, liberal-minded mentality, as opposed to the beer drinking redneck with the “my country, right or wrong” attitude.

Then there came a time where there was an obvious split in what was happening. The superficial idealism went one of two ways: it either developed into real idealism or turned into hedonism. At that point, the hippie movement snowballed quickly. In a matter of a few years tens of thousands of young people grew their hair out, dropped out of college, quit work, etc. They were attracted to the hippie lifestyle because it seemed different and exciting to them.

Although many of them were attracted at first by the struggle to end the war in Vietnam, etc., they just got swept away in the rising tide of hedonism.

There were protest songs against the war by Bob Dylan, Joan Baez, etc., being played on the radio and they were very popular. So the youth identified themselves with this cause. But there was lots of dope around and it wasn’t just grass and acid anymore. People were using speed, smack, downers, sniffing glue – anything they could get their hands on. And drinking also became very widespread, which is a very significant turning point since the earlier, more idealistic hippies completely stayed away from alcohol. They equated alcohol with the mentality of a society they were trying to change.

Somehow or another the idealism got buried in the drug scene. As more and more of the youths got heavier into dope, they just lost sight of anything positive. They knew they couldn’t be perfectly satisfied with material luxuries, but instead of seeking out some higher purpose, they became like animals, just doing anything they wanted to.

Their philosophy was really just an outgrowth of the society they had supposedly rejected. In other words, they saw sense enjoyment and physical pleasure as the goal of life.

They were more or less saying, “If TVs, stereos, and cars can’t give it to us – what will”? So they got into trying anything and everything that felt good, regardless of the future consequences, either to themselves or others. Then, certain sayings became popular that perfectly reflected the absolute self-centeredness that hippie-ism was becoming. Sayings like, “if it feels good, do it” and “do your own thing (regardless of the consequences to others)”.

Rock music played a big part as well. There were different rock groups who had different “messages” and they had a tremendous influence over their audiences. On one hand, there were the Beatles who were singing about love, peace, and meditation, and who were personally involved, at that stage anyway, in the search for more meaning to life.

On the other hand, there were groups like the Rolling Stones and the Doors who sang about and glorified sex, drugs, anarchy, and absolute hedonism. Unfortunately, it was groups like the Rolling Stones and others who had the most influence. By this time, there was very little idealism left.

There is another angle by which the rock groups influenced the development of the hippie subculture as well. In the beginning, hippies used to get together at beaches and parks and sit in groups together, talking and playing music. These gatherings were called “Human Be-Ins”, and everyone who went was an active participant in making the event successful.

As the gatherings got bigger and bigger, rock groups started coming to play their music. This had the effect of cutting down on the creativity of the participants. Since rock music was completely overwhelming, it was impossible to sit around and talk or play music or exchange ideas with your friends anymore. You were not a “participant’, you were an “audience”.

You just sat there and got more stoned and listened to the band play, or you got up and danced to their music. The entire atmosphere was controlled by the bands and the kind of music they played.

Someone from the stage would say, “Take off your clothes”, and 500 or 1000 people, out in the audience, would do it!

The death knell for these gatherings came at a Rolling Stones concert in Altamont, California, where the Hells Angels (the notorious motorcycle gang) beat and stabbed a man to death right in front of the stage as the Rolling Stones sang their hit song, “Sympathy for the Devil”. After that, even the most optimistic of the hippies could see that the whole movement had turned into a horror show.

Those hippies who were really concerned about improving society and who weren’t just escapists, looking for cheap thrills, became a bit disillusioned with the concept of the hippie movement as a whole, or as a positive social force. They continued in their own ways either as individuals or as groups to try and implement positive changes. Many of them are still working from within society today for the betterment of society.

In many ways, the hippie movement affected the rest of society, although superficially. They affected clothing styles and hairstyles. They made long hair, ‘in”, and popularized bell-bottom pants and shoulder bags for men, etc. Probably the most obvious social change they brought about was public acceptance of drug use.

Before the hippies, only social misfits, hardened criminals, and the like, used drugs. Now, everyone in America was using drugs. Not every single person of course, but people from all walks of life. Drug use was now entirely socially acceptable and this hedonistic attitude spilled over to all parts of America and other parts of the world.

Toward the end of the hippie movement, the idealism and exuberance was gone and the emphasis was more and more on the individual.

This tendency to be more concerned about “my” own happiness, “my” pleasure, getting what “I” want, not doing anything “I” don’t want to do, influenced psychologists, psychiatrists, and other medical misfits.

They in turn used their influence to spread the “if it feels good, do it” philosophy of the hippies in a more respectable way than the hippies did. They got the “message” across to people in social positions and from certain walks of life that the hippies couldn’t reach.

Books like “Looking Out For Number One” and dozens of others like them appeared on the scene and became immediate bestsellers. These books emphasized getting what you want, and told the reader not to feel guilty in suppressing or exploiting others in search of “your” own happiness.

In short, the hippies laid the foundation for the “hedonization” of America, and then the “new-age” psychologists took over and turned hedonism into a refined art, making it socially acceptable.

The problem with hedonism is that not only is it temporary but leads to great frustration. Look at all the actors and the like that had “everything” that committed suicide out of frustration and misery.

The solution: take time to connect with God, meditate upon Him, dovetail your will with His, and you will experience true happiness and satisfaction. Take it from a former hippie that found that to be true.


About Hesh:

I have been doing a weekly radio show in Honolulu since 1981 called “Health Talk”.

In 2007 I was “forced” to get a Masters degree in Nutrition because of all the doctors that would call in asking for my credentials. They do not call in anymore.
Going to enables you, among other things, to listen to the shows. I am an activist. In addition, I espouse an organic vegan diet for optimum health.

I am strongly opposed to GMOs, vaccines, processed foods, MSG, aspartame, fluoridation and everything else that the pimps (Big pHarma, Monsanto and the large food companies) and the hookers (the doctors, the government agencies, the public health officials, and the mainstream media) thrust upon us, the tricks.

After being vaccinated with the DTP vaccine as a child I developed asthma. After taking the organic sulfur crystals (they are harvested from the pine trees in Louisiana) in November of 2008 for 3 days my asthma reversed and has not come back in 5 years.

Twenty two cases, so far, of autism have been reversed, as has cancer, Alzheimer’s and Parkinson’s disease, osteoarthritis, joint pain, astigmatism, and gum disease. There are many cases of increased sexual activity, heavy metal and radiation elimination, parasite elimination, free radicals elimination, faster athletic recovery time, increased blood circulation, reduced inflammation, resistance to getting the flu, reduction of wrinkles, allergy reduction, reduced PMS and monthly period pain, nausea, migraines, erectile dysfunction, and so much more.

And it’s only possible because of the oxygen the sulfur crystals release that floods the cells of the body.
The sulfur, as proven by the University of Southampton in England, enables the body to produce vitamin B12 and the essential amino acids. You can find out more about this incredible nutrient also on my website – -.

My book, “A Sane Diet For An Insane World”, which has been published. and can be viewed at, will explain simply why what you eat, for the most part, is designed to keep you in a state of declining health.

I have recently discovered a product – Zeal – that contains 42 super-foods that do amazing things for the immune system. To find out more about it go to high.zealforlife, or call or email me.

“Health Talk” Moderator, K-108 Radio
P.O. Box 240783
Honolulu, Hawaii 96824-0783
(808) 258-1177
[email protected]

Hesh Goldstein
When I was a kid, if I were told that I'd be writing a book about diet and nutrition when I was older, let alone having been doing a health related radio show for over 36 years, I would've thought that whoever told me that was out of their mind. Living in Newark, New Jersey, my parents and I consumed anything and everything that had a face or a mother except for dead, rotting, pig bodies, although we did eat bacon (as if all the other decomposing flesh bodies were somehow miraculously clean). Going through high school and college it was no different. In fact, my dietary change did not come until I was in my 30's.

Just to put things in perspective, after I graduated from Weequahic High School and before going to Seton Hall University, I had a part-time job working for a butcher. I was the delivery guy and occasionally had to go to the slaughterhouse to pick up products for the store. Needless to say, I had no consciousness nor awareness, as change never came then despite the horrors I witnessed on an almost daily basis.

After graduating with a degree in accounting from Seton Hall, I eventually got married and moved to a town called Livingston. Livingston was basically a yuppie community where everyone was judged by the neighborhood they lived in and their income. To say it was a "plastic" community would be an understatement.

Livingston and the shallowness finally got to me. I told my wife I was fed up and wanted to move. She made it clear she had to be near her friends and New York City. I finally got my act together and split for Colorado.

I was living with a lady in Aspen at the end of 1974, when one day she said, " let's become vegetarians". I have no idea what possessed me to say it, but I said, "okay"! At that point I went to the freezer and took out about $100 worth of frozen, dead body parts and gave them to a welfare mother who lived behind us. Well, everything was great for about a week or so, and then the chick split with another guy.

So here I was, a vegetarian for a couple weeks, not really knowing what to do, how to cook, or basically how to prepare anything. For about a month, I was getting by on carrot sticks, celery sticks, and yogurt. Fortunately, when I went vegan in 1990, it was a simple and natural progression. Anyway, as I walked around Aspen town, I noticed a little vegetarian restaurant called, "The Little Kitchen".

Let me back up just a little bit. It was April of 1975, the snow was melting and the runoff of Ajax Mountain filled the streets full of knee-deep mud. Now, Aspen was great to ski in, but was a bummer to walk in when the snow was melting.

I was ready to call it quits and I needed a warmer place. I'll elaborate on that in a minute.

But right now, back to "The Little Kitchen". Knowing that I was going to leave Aspen and basically a new vegetarian, I needed help. So, I cruised into the restaurant and told them my plight and asked them if they would teach me how to cook. I told them in return I would wash dishes and empty their trash. They then asked me what I did for a living and I told them I was an accountant.

The owner said to me, "Let's make a deal. You do our tax return and we'll feed you as well". So for the next couple of weeks I was doing their tax return, washing their dishes, emptying the trash, and learning as much as I could.

But, like I said, the mud was getting to me. So I picked up a travel book written by a guy named Foder. The name of the book was, "Hawaii". Looking through the book I noticed that in Lahaina, on Maui, there was a little vegetarian restaurant called," Mr. Natural's". I decided right then and there that I would go to Lahaina and work at "Mr. Natural's." To make a long story short, that's exactly what happened.

So, I'm working at "Mr. Natural's" and learning everything I can about my new dietary lifestyle - it was great. Every afternoon we would close for lunch at about 1 PM and go to the Sheraton Hotel in Ka'anapali and play volleyball, while somebody stayed behind to prepare dinner.

Since I was the new guy, and didn't really know how to cook, I never thought that I would be asked to stay behind to cook dinner. Well, one afternoon, that's exactly what happened; it was my turn. That posed a problem for me because I was at the point where I finally knew how to boil water.

I was desperate, clueless and basically up the creek without a paddle. Fortunately, there was a friend of mine sitting in the gazebo at the restaurant and I asked him if he knew how to cook. He said the only thing he knew how to cook was enchiladas. He said that his enchiladas were bean-less and dairy-less. I told him that I had no idea what an enchilada was or what he was talking about, but I needed him to show me because it was my turn to do the evening meal.

Well, the guys came back from playing volleyball and I'm asked what was for dinner. I told them enchiladas; the owner wasn't thrilled. I told him that mine were bean-less and dairy-less. When he tried the enchilada he said it was incredible. Being the humble guy that I was, I smiled and said, "You expected anything less"? It apparently was so good that it was the only item on the menu that we served twice a week. In fact, after about a week, we were selling five dozen every night we had them on the menu and people would walk around Lahaina broadcasting, 'enchilada's at "Natural's" tonight'. I never had to cook anything else.

A year later the restaurant closed, and somehow I gravitated to a little health food store in Wailuku. I never told anyone I was an accountant and basically relegated myself to being the truck driver. The guys who were running the health food store had friends in similar businesses and farms on many of the islands. I told them that if they could organize and form one company they could probably lock in the State. That's when they found out I was an accountant and "Down to Earth" was born. "Down to Earth" became the largest natural food store chain in the islands, and I was their Chief Financial Officer and co-manager of their biggest store for 13 years.

In 1981, I started to do a weekly radio show to try and expose people to a vegetarian diet and get them away from killing innocent creatures. I still do that show today. I pay for my own airtime and have no sponsors to not compromise my honesty. One bit of a hassle was the fact that I was forced to get a Masters Degree in Nutrition to shut up all the MD's that would call in asking for my credentials.

My doing this radio show enabled me, through endless research, to see the corruption that existed within the big food industries, the big pharmaceutical companies, the biotech industries and the government agencies. This information, unconscionable as it is, enabled me to realize how broken our health system is. This will be covered more in depth in the Introduction and throughout the book and when you finish the book you will see this clearly and it will hopefully inspire you to make changes.

I left Down to Earth in 1989, got nationally certified as a sports injury massage therapist and started traveling the world with a bunch of guys that were making a martial arts movie. After doing that for about four years I finally made it back to Honolulu and got a job as a massage therapist at the Honolulu Club, one of Hawaii's premier fitness clubs. It was there I met the love of my life who I have been with since 1998. She made me an offer I couldn't refuse. She said," If you want to be with me you've got to stop working on naked women". So, I went back into accounting and was the Chief Financial Officer of a large construction company for many years.

Going back to my Newark days when I was an infant, I had no idea what a "chicken" or "egg" or "fish" or "pig" or "cow" was. My dietary blueprint was thrust upon me by my parents as theirs was thrust upon them by their parents. It was by the grace of God that I was able to put things in their proper perspective and improve my health and elevate my consciousness.

The road that I started walking down in 1975 has finally led me to the point of writing my book, “A Sane Diet For An Insane World”. Hopefully, the information contained herein will be enlightening, motivating, and inspiring to encourage you to make different choices. Doing what we do out of conditioning is not always the best course to follow. I am hoping that by the grace of the many friends and personalities I have encountered along my path, you will have a better perspective of what road is the best road for you to travel on, not only for your health but your consciousness as well.

Last but not least: after being vaccinated as a kid I developed asthma, which plagued me all of my life. In 2007 I got exposed to the organic sulfur crystals, which got rid of my asthma in 3 days and has not come back in over 10 years. That, being the tip of the iceberg, has helped people reverse stage 4 cancers, autism, joint pain, blood pressure problems, migraine headaches, erectile dysfunction, gingivitis, and more. Also, because of the detoxification effects by the release of oxygen that permeates and heals all the cells in the body, it removes parasites, radiation, fluoride, free radicals, and all the other crap that is thrust upon us in the environment by Big Business.

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