Latest Research Claims That Food Labels Might Be Misleading!!!

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Latest research signifies that food items labeling might be misleading and consumers need to check with the ingredients prior to buying food items.

Overweight is becoming a big issue in the U.S. and there are many reasons that lead to the growing issue. Scientists state that poor food behavior are one of the primary reasons behind obesity in the state.

Head investigator of the research, Dr. Temple Northup, Assistant Professor, Jack J. Valenti School of Communication, University of Houston, Houston, Texas, claims that many buyers have changed much more nutritious products. But, food manufacturers are marketing unhealthy foods with healthy buzzwords like “whole grain”, “organic” etc.

Dr. Northup states that food companies are excellent in fooling customers with altered food product packaging. The research signifies that customers connect marketing and advertising terms with fitness and are far more prone to think that food labeling with these buzzwords are much healthier than the items that do not have them.

“Words like antioxidant, organic, gluten-free and natural imply some sort of health benefit,” says Dr. Northup. “When people stop to think about it, there’s nothing healthy about Antioxidant Cherry 7-Up – it’s mostly filled with high fructose syrup or sugar. But its name is giving you this clue that there is some sort of health benefit to something that is not healthy at all.”

The research additionally states that per the U.S. Food and Drug Administration (FDA), a food items package must contain nourishment facts. In spite of this, consumers often overlook the nutrition details so are more attracted by the misleading labeling with buzzwords.

To achieve the research, the analysts showed 318 individuals random images of food items. A few of the items included advertising and buzzwords, while some did not contain them.

The analysts used items with buzzwords such as lasagna (whole grain), peanut butter (all natural), applesauce (natural) etc. The researchers state that when the buzzwords emerged the individuals rated them as healthy. The volunteers additionally examined the nourishment facts of food items.

Dr. Northup says that folks were not eager or proficient at reading the dietary facts on a food product packaging. However, many of the individuals were attracted by the advertising words.

The researcher says that the research demonstrates how food organizations could manipulate a customer’s conception to a particular food item. Customers must be able to recognize the advertising strategies opened by food organizations and prior to buying a product they need to also check with nutrition details on the packages.

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Sophia Williams
Sophia Williams is a health writer. She writes on many health issues such as weight loss, joint pain, back pain etc. She is a guest contributor at Health-Supplement-Facts.com