Earth Day, earth, going green, going true green, energyhotwire, bill lauto, earth day 1990, save earthEarth

Twenty-four years ago, during the 20th anniversary of Earth Day in 1990, I was the Energy Advisor to the Earth Day Committee in New York City. I also was the attending expert witness to the press conferences of former New York’s Major Dinkins and Commissioner Mark Green. Five years later we were on the World Wide Web, which was the popular way everyone referred to being online.

Today, under BBV Publishing, we have since the 1990s and our new website, blog, videos and social media celebrating a one year anniversary.

Since that very first Earth Day in 1970, America has made great strives in awareness. However, progress in solving our environment issues has varied from year to year. Saving energy to help our green planet has been mostly successful on the individual level. Americans waste* a great deal, but our energy consumption remained the same while America’s economy grew over 60% between 1982 and 1998.**

However, many in Corporate America have yet to display putting people and our environment first over profits. For this Earth Day, we have news from Apple who launched a new version of their website showing steps they take to be more environmentally responsible. Apple’s comments concluded with: “At Apple, we continue to put nature at the center of our business and design principles. We promise to keep you updated on our journey.”

This is what we need more of… Everyone working together and on the same team! There is always another way to do something. Ways for us to protect God’s green earth and to do so without making sacrifices. This has been my passion since I first saw and had a lasting impression made on me by a television commercial*** when young. I will never forget the tear coming down the face of the actor who represented Native Americans after viewing the ways people littered upon the water and land from his canoe.

Communication is the Tool,
Knowledge is the Power,
Implementation is the Victory.

I find no better satisfaction than working together on developing a better way and then speaking about the work to bring a simple, yet powerful message to everyone. Just like the message spoken so clearly by one teardrop in a commercial so many years ago.

Bill Lauto, GTG
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* You can view a short video on this topic at: EnergyHotwire
** Data cited from E-The Environmental Magazine, Jan. 1998
*** View the Television commercial at: GoingTrueGreen’s Blog

Bill Lauto
Bill Lauto is an Environmental Scientist and Energy Consultant who came on the scene in 1981 to present facts and teach details about how we can save money, energy, and our environment, without making sacrifices. His voice was one among the few who taught green facts long before anyone else talked about Going Green.

Mr. Lauto has an Environmental Science degree from St. John's University, Energy Auditor Certification from New York Institute of Technology, and Certification in Thermal/Heating from S.U.N.Y. at Farmingdale. He interned at Equitable Environmental Health that brought him to evaluate the environment at LILCO's Nuclear power plant that never opened. As an entrepreneur, he operates, and holds a U.S. Patent with a Trademark on an environmental and energy-related product.

Mr. Lauto has done and managed thousands of energy audits for homeowners. Not one recommended a single action that implied sacrifice. He never stated once that to save money and energy one must turn down their thermostat and wear a sweater. During the 20th Anniversary of Earth Day, Bill Lauto was the Energy Advisor to the Earth Day Committee in New York. Mr. Lauto was the attending expert witness to the press conferences of former New York’s Major Dinkins and Commissioner Mark Green. His expertise has been utilized by power companies such as: the New York Power Authority and the Long Island Lighting Company as well as by Mr. Mark Green, former Commissioner of Consumer Affairs, NYC.

Mr. Lauto has served as the Environmental and Energy expert on several television news and radio talk shows. He has provided information and consulting services on topics such as: air, cooling, heating, lighting, appliances, recycling stations, solar, wind, bio-fuels, hydrogen and water to: Clearwater, Consumer Report Magazine, European American Bank, Home Depot, LILCO, NBC, Macy*s, New York Power Authority, NYPIRG, Time Warner, EPA, thousands of homeowners, celebrities, small businesses, nonprofit organizations, and many government accounts.

Information about Mr. Lauto, his articles, and work have been published in newspapers across the country, including: Consumer Report magazine, Kiplinger's Financial magazine and Business Ethics magazine. Mr. Lauto has been interviewed by ABC news, the New York Times, Cable News L.I. and was in a special television home audit hosted by Al Roker of NBC, but was never aired due to breaking news.

For over twenty years, Mr. Lauto has been stating that we don’t need foreign oil, we have the technology to make America energy independent. serves to educate the public for free on how to lower energy cost by 60% or more, while uses videos and Mr. Lauto's Blog to help dispel mis-information and provide the facts about truly Going Green.