There’s no better way to promote yourself than by creating a personal portfolio. You are a brand, and your portfolio is there to present your brand in the best way possible. If you’re not online, then you basically don’t exist; and if you’re a photographer, designer, writer or any other type of a creative professional, then an online portfolio is of great importance for you and your work.
The most important steps to a good portfolio
Logo is usually the first thing a person notices when visiting a website. The most convenient spot to place your logo would be the top left corner of your website since most people read from left to right and from top to bottom. This way, visitors will be able to identify who owns the website the moment they enter.
In most cases, people go by their name, and if you’re looking to promote yourself, then this is the smartest choice. Of course, the logo must link back to your homepage, as this is something users usually expect online.
This is the most important part of the website, and it basically determines whether your online portfolio is interesting enough or not.
Your portfolio should contain everything you have to offer, depending on what you do. Always have high-quality images, include a short description of the projects you participated in, add links to the website you worked on, and of course don’t forget to list all your skills. A tip: testimonials from clients are always a good idea.
This will be the most interesting part of the website for your potential clients, so make it look good. Include a detailed explanation of each service that you offer. It’s best to break it down: web development, graphic design, online marketing, etc. You don’t want to make your clients guess what you do based only on your portfolio.
About Me Page
As the title says – it’s all about you. Let visitors see who you are, what you do, where you come from, how long you’ve been in the business, include your picture, etc. Share your story with your visitors and make it easier for them to build trust with you.
Don’t be falsely modest and feel free to present your awards on this page. After all, your awards represent you and your work, and you want people to know how good you actually are.
Make no mistake, this is an extremely important part of your portfolio, so don’t neglect it. Make it visible and easily accessible. It’s a good idea to use a form, because having one will make it much easier for your visitors to get in touch with you. In addition, it enables you to ask for some specific information, name, email address, website, etc.