Chokeberries, known for their dark purple-black hue and remarkable antioxidant properties, have undergone a rebranding effort in an order to shift from its less appealing “chokeberry” name to one that reflects its genus, Aronia melancorpa (1). Now referred to as the “Aronia berry,” it’s a move that reflects an attempt to gain a stronghold in … Continue reading Chokeberries, a weight control superfood, now rebranded under name of “Aronia berry”