My earliest memory of brochure is that flashy threefold booklet that I managed to grab on exhibition booths. Since they looked cool in hands, I always wanted to get my hands on them. That is 15 years back but the reminiscences are still fresh in my memories.
Nowadays they are not as ubiquitous as they used to be. Part of their decline in popularity is associated with the growing trend of online marketing. Nonetheless, they still hold that charm that they were once known for. For a lot many people, they are still considered a hot asset of marketing. Not convinced?
Let’s find out why:
- They Reflect Professionalism
In professional meetings, brochures are often extended to visitors for the introduction of the company, its culture, and the variety of products it offers. Offering a brochure during a business meeting shows you as professional and organized.
Unlike presenting your products on a laptop or tablet, this is far better an option to introduce your services to a party as you can easily demonstrate your product and pitch its features directly from a brochure.
- They Give a Clean Look to Your Readers
Brochures are best for marketing products as they offer a simple and clean look to a design. They are neat in design and it is easier for the viewers to find relevant information about your business or products. In other words, your readers are able to scan critical information about your products and its features without straining their eyes.
- They Are Versatile
Brochures befit every form of marketing. Whether it is a professional meeting, industry event or a business seminar, a brochure can be used in every business setting that calls for marketing your products. In addition, they are used in the offices to keep the prospects engaged while they in the lobby.
- Use of Negative Space
Brochures can be a perfect medium to make use of negative space. Negative space graphic designing is commonly used in graphic design to use white space. Apart from saving plenty of space, it also accentuates the beauty of your products.
For graphic design firms, it is one of the best ways to impress their audience and demonstrate their knack for using white space.
- They Are Portable and Accessible
Since brochures are compact and lightweight, you can easily carry them as you visit a place. For their compact size, professional businesses often use them in business presentations and one-on-one meetings to demonstrate features on their products.
Since they are easily accessible to users, you can also give away brochures to your prospects so that they can learn more about your products even when you are not around.
- They Help Prospects Make an Informed Decision
As brochures list your product’s descriptions along with their features and benefits, they are a help for your prospects to make a better buying decision. Since they have critical information in hand, they can ask you relevant questions before making a purchase. This is an effective way for businesses to educate their prospects about their products and reassure their reservations.
- They Are Best for Advertising Your Products and Promotional Offers
Unlike other marketing collaterals, brochures offer a vivid description of your products to your audience and tell them how they will solve their problems. In addition, you can use brochures to throw any lucrative promotional offers to your audience in order to grab their attention.
As they offer room for promoting discounts and free offers, they are the best marketing tool to attract a wider audience which is not possible in print ads.
- They Are Cheap
What could be more than getting all the above-mentioned benefits at a nominal cost? Brochures save you substantial amount of money as they require only printing cost. As compared to the hefty budget of print media advertisements, brochures have significantly lowered costs that put no burden on your pocket.
Though the use of brochures is fading away with time, they still have scope for promoting a business as marketing collateral. Hope, the above-mentioned reasons could convince you about the viability of this underrated marketing tool.